Paid advertising (PPC & SEM)
What is PPC?
Pay-per-click aka PPC – is an online advertising model. It complements your SEO strategies where you pay only when your ads are clicked.
Google AdWords is the most popular online advertising platform that lets you advertise on their search engine and affiliated content sites. While AdWords is designed as a DIY service, it takes knowledge, skills, experience to create an optimized campaign. And that is where we come to rescue. We help you setup and manage your PPC campaign. We also optimize your campaigns to ensure you achieve high ad positions, good quality score and low CPC.
And we don’t just stop at getting you good ranking. We help you translate them into actual sales – and that is conversion optimization! With 80% of worldwide users using Google, you are on the fastest way to reach out to your potential customer.
What is Search Engine Marketing?
Search Engine Marketing (SEM) is the process of creating paid advertising campaigns that appear in the search engine results of a search engine. SEM refers to the creation of pay-per-click (PPC) advertising campaigns in search engines in order to reach a targeted audience searching for products and/or services. With Search Engine Marketing, companies can reach potential customers by targeting keywords and advertising in search engines.